If you’ve ever written for the Web, you know that search engines play some role in web copy traffic. Search engine optimized (SEO) web copy can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content.
However, while ranking well on search engines does have it’s benefits, you can’t ignore your readers either. You need to still provide quality content in your SEO web copy to build trust, credibility and keep readers coming back for more.
What is SEO Web Copy?
SEO web copy is web content optimized for search engines bots to increase your rankings on major search engines, like Google. By taking advantage of SEO web content writing tactics, search engines can better categorize your articles.
As your SEO articles climb higher and higher in search engine rankings, the exposure of each article increases and more visitors will see your content. The more traffic you receive, the more money you make, whether you intend to earn from ads, affiliate sales, a product you created or your own services.
However, many entrepreneurs just focus on SEO, which can be a mistake if their readers are neglected. The purpose of this article is to teach you how to maximize your traffic from search engines, while also satisfying your readers and maintaining article quality.
Finding Keywords for Your SEO Web Copy
For any SEO web copy you write, you’ll need to research potential keywords to include in each article, whether you’re writing for another company, client or yourself. Many people use the <href=”#search.none”>Google’s keyword tool to search for profitable keywords. When using this search tool, you’ll want to find keywords with a decent amount of global monthly search traffic (over 5,000 visitors), since it will be hard to receive much traffic from anything lower than 5,000 visitors if you rank well for the keyword phrase.
You’ll also want to make sure that the keyword phrases you use have few competing websites also trying to rank for those keywords. To do this, determine the Keyword Effectiveness Index (KEI), according to Michael Fleischner, a marketing professional and author of the book SEO Made Simple (Lightning Press).
Find the KEI of a certain keyword by first doing a search for the keyword phrase you want to use in your SEO Web Copy. Search for the keyword phrase on a search engine you prefer, whether it is on Google, Yahoo or MSN. Divide the number of global monthly visitors by the number of websites in the search results (these websites are competing for your keyword phrase).
A KEI of greater than 1 is a good number, since fewer competitors are trying to rank for the keyword phrase, and you have a good chance of ranking well for the search term. Any keyword phrases with a KEI of less than 1 will be harder to rank well with, and you should find another keyword phrase to use in your SEO article.
If you’re having trouble finding a good keyword phrase with few competition, try breaking up the phrase into smaller categories. For example, instead of using the keyword phrase “dog treats,” try using “cheap dog treats” or “nutritional dog treats.”
Backlinking SEO articles
Major search engines also look at how many links are pointing to your articles, so it’s a good idea to backlink your SEO web copy to increase search engine rankings. To do this, simply link to other articles you have written or you can always buy links from other people. Pay attention to the anchor text (the text linking back to your article). You’ll want this text to include the keyword phrase you’re trying to rank well on to increase its importance and the article’s search engine rankings.
You might also receive backlinks naturally if your SEO web copy provides quality content. Natural backlinks are better than backlinks you create, since people who are genuinely interested in your content will want to talk about it and share it with others.
Maintaining Quality in SEO Web Copy
As mentioned earlier, you need to write quality articles for the web copy to be any good. After all, why should readers read what you say and buy into the information that you provide if you’re only writing for search engines? Put your readers before search engines and make sure that your SEO web copy sounds natural.
A good way to do this is to limit your keyword density to about 1-2%. To determine the keyword density, just divide the number of keyword phrases used in the SEO web copy by the number of total words in the entire article. Then, multiply the resulting number by 100 to get the percentage. A keyword density of over 3% is believed to be too high, since it’s almost impossible to sound natural to your readers with so many keywords in the content.
Whatever you do, always write to help the reader. If your readers find your content useful, they’ll want to share it with others, which will then increase your backlinks and the importance of the article in the eyes of search engine bots. Keep your content concise and to the point for a better flowing copy.